Silverado is a serif font family.
In the 1960’s, Sam Ardell of Techni-Process (TP) designed a font named ‘Eldorado.’ When International TypeFounders, Inc. (ITF) and Steve Jackaman exclusively licensed Eldorado from TP, Jackaman named the newly redesigned family ‘Silverado’ due to a trademark conflict with another European foundry.
Silverado has an economic, formal, or conservative feel, and retains high legibility at display, subhead, and paragraph size.
Silverado is a trademark of International TypeFounders, Inc.
©1992. International TypeFounders, Inc.